Wilson said the company doesn't make any pants larger than a size 12 because it costs too much money. We always believe in a silver liningand I think the silver lining for influencers like them is that this is an opportunity to make a statement and support the people who really support you, like Derryl., Furst, who told a similar story of celebrities like Kendall Jenner promoting the Fyre Festival in Fyre Fraud, does offer one word of advice to Clarkson and Perrys cohorts: If youre a billion-dollar influencer, check out the company before they hire youmake sure the music festival is actually happening in the Bahamas. 2023 FOX News Network, LLC. In an interview with the Calgary Herald in 2005, Wilson said that it takes 30% more fabric to create plus-size clothes. ", "They don't work for some women's bodiesit's really about the rubbing through the thighs, how much pressure is there over a period of time, how much they use it.". In 2013, founder Chip Wilson was forced to resign after saying the companys signature leggings were not made for women without a thigh gap. (Youve probably seen their leggings, available in loud cat and pizza prints, peddled in your Facebook feed. April 21, 2020, 2:55 PM PDT. Organic Basics' clothes are available in sizes XS-XL. Lululemon is also a publicly traded company who did over $3 bi Capitalism is inherently patriarchal, feminist theory explains, and the examples above can easily be understood as benevolent paternalism: symbolic gestures that do little to disrupt underlying power hierarchies. We like to go underneath the hood of the zeitgeist of American culture, says Nason. Breast cancer also came into prominence in the 1990s. CASE # 10 (515) 1. I've had two babies now, but my legs also met when I was a roly-poly baby myself, an elementary-schooler who felt chubby but in retrospect looked quite "normal," a teenager who wrote out her daily calories as dutifully as her French conjugations, a college student who sweated it out in Step aerobics fueled by the '90s "healthy" menu of fat-free fro yo and Diet Coke, and as an adult who ran two four-hour marathons. 2,791,374 people follow this. A bemused snicker, and an explanation that Lululemon was about "aspirational fashion -- and there is NOTHING aspirational about pregnancy." It creates comfortable, thoughtfully made everyday essentials made from organically grown bamboo. In one such suit, seeking $63 million in damages, LuLaRoes manufacturer Providence Industries alleges that the company created a web of shell companies in order to protect their high-value assets, including a Wyoming ranch worth more than $7 million, luxury Koenigsegg cars, and a Gulfstream jet, according to Business Insider. McNeal: I dont know if I would say that definitively one way or the other. Lululemon Athletica is a yoga-inspired athletic apparel company, which produces a clothing line and runs international clothing stores from its company base in Vancouver, British Columbia, Canada. You've probably heard about the Lululemon plus-size scandal that has been news since November 2013. :Response to Michael Mauros Blog Post, Leafs Expanding to China? That same macho derision toward female bodies, especially heavy ones. LuLaRoe denied the claims in the lawsuit and filed a $1 billion countersuit against Providence Industries alleging fraud, breach of contract, and unfair business practices. While it does not use fur, angora, leather, or exotic animal skin, there is no evidence it has a policy in place to minimise the suffering of animals. [Its] sad because I love Kelly Clarkson as a singer,says Trujillo in the documentarya character compelling enough to make this dilemma sound Shakespearean. Celebrity Collaborations 3. The ethical rule of utilitarianism is explained by Dr. Heather Salazar, an associate business ethics professor at Western New England University, by stating that business activities should aim to maximize long term happiness for all beings who are affected by an activity. Lululemon reported strong results for its fiscal third-quarter and set a goal of $4 billion in revenue by 2020, versus $2.6 billion now. In the 1980s and 1990s David Ruggerio was a rising star of French cooking in New Yorkand a protocelebrity chef with cookbooks and TV shows to his name. (iStock). Eager to make a positive long-lasting impact on the world, Lululemon has targeted to reduce its own greenhouse gas emissions by 100% by the end of 2021. The brand partners with artists and designers around the world to create prints motivated by the environmental crisis that inspire connection and action. Even Before Will Smith, It Was a Strange and Awkward Oscars 2022, Paul Newman and Joanne Woodwards Daughters Appreciated the Fuck Hut Detail Too. The media convinced women that they could win at home and be a mans equal in the business world. You may opt-out by. Anyone can read what you share. Wear the change you want to see. And shes not a saleswoman. Creating components for people to live long, healthy and fun lives. Wilson didn't just dismiss as unworthy consumers an entire group of women whose bodies don't conform to his ideal, he did it with galling insensitivity: by honing in on one of the most fraught areas on women's bodies. "I understand their plight, but it's tough.". Today, the company's CEO was forced to admit, on a conference call explaining the screw-up, that the only way to catch the problematic bottoms was to "p ut the pants on and bend over.". Unauthorized distribution, transmission or republication strictly prohibited. This interview has been edited and condensed for clarity. Potdevin aimed to expand its e-commerce business and sales . Author, CLASSROOM WARS: LANGUAGE, SEX, AND THE MAKING OF MODERN POLITICAL CULTURE (Oxford 2015). Lululemon has sold millions of $100-plus leggings and has seen its value soar during the pandemic. Lululemon has become one of the most expensive athleisure brands in the world by using, to perfection, three secret ingredients: 1. This article is based on the Lululemon rating published in January 2022. Prepare a business ethics paper that describes how corporate ethics has changed and evolved over the last 30 years. It was really difficult for them to parse out the real versus what wasnt true., Love Is a Crime: Inside One of Hollywoods Wildest Scandals A First Look at Clerks III (Spoiler: They Still Dont Like You) Why The White Lotus Was Always Going to End That Way David Chase Has Some Ideas About Our Continued Sopranos Obsessions Why Doesnt the New Gossip Girl Feel Fun? Aretha Franklin: The Little-Known Traumas That Fueled Her Music The Unhinged Brilliance of SNLs Cecily Strong Fight Club: How the Movie Foretold 9/11 and Trump How The Boys Became 2020s Most Urgently Political Show From the Archive: Selma Blairs Transformation Sign up for the HWD Daily newsletter for must-read industry and awards coverageplus a special weekly edition of Awards Insider., 2023 Cond Nast. Elsewhere, Wilson has raised ire for unapologetically disdaining the "mediocre" as beneath Lululemon's "culture of excellence." By combining the hippy-esque styling of most yoga clothes with the performance specifications of sports brands such as Nike and Adidas, the company and its founder, Dennis J. Wilson, created workout clothes that could be worn in everyday life to telegraph a value system and lifestyle. Here are five of his most controversial comments over the years: Sign up to receive the daily top stories from the Financial Post, a division of Postmedia Network Inc. A welcome email is on its way. Good on you. Businesses are no longer judged on just their ability to provide goods and services but also on the trustworthiness of their brand and the social view of the company. One example: in the documentary, DeAnne admits that she helped some retailers coordinate gastric-bypass surgeries in Tijuana, Mexico. The sex symbol confessed that "girls thought I was a jokea happy buffoon," before he met his wife. In order to do that, there are many things the company must do. It's highly competitive -- indeed, cultish -- corporate culture has raised serious ethical concerns for years, and so have the company's exploitative marketing and advertising policies. We also discussed what she believes the future holds for LuLaRoe and why pyramid schemes continue to work. And LuLaRichs filmmakers are hoping that the same platform can help spread the reverse message after their docuseries reaches audiences. lululemon athletica inc. (NASDAQ:LULU) is a performance apparel and footwear company for yoga, running, training, and most other sweaty pursuits, creating transformational products and experiences which enable people to live a life they love. Lululemon IS capitalism. Her lawyer argues shes being overcharged, and the case seems destined to become the latest front in the ongoing debate over criminal justice in the city. the planet and animals. Men did not know how to relate to the new female. The phrase refers to the star of Rand's novel "Atlas Shrugged," which promotes the idea of individuals living for their self-interest and dismissing altruism. And this is why I feel deeply disappointed. Customers flocked to its pricey athleisure and exercise clothing while stuck at home, and the company made inroads. Now, your pool is essentially limitless because everything is online. After his remarks caused on uproar, Wilson made a bizarre apology video. In addition, most companies the size of Lululemon have an effective ethics and compliance program to help build an ethical culture. While it has set a science-based target to reduce greenhouse gas emissions generated from its owned operations and supply chain by 60% by 2030, it is unclear whether it is on track to meet its target. The fruit a partnership between Buzzfeed Studios and their senior culture writer and reporter, Stephanie McNeal, The Rise and Fall of LuLaRoe features never-before-seen interviews detailing the psychological techniques the company used and the lengths its retailers were willing to go. The brand also had its share of scandals over the year but lululemon remained the love of its customer. Use ourdirectory to search thousands of rated brands. They went to 3 martini lunches and smoked because this is what their 'successful' fathers did in the business world. We apologize, but this video has failed to load. On the environment front, wed like to see less talk and more action. In the ensuing decade, Nike earned many plaudits for its efforts to end sweatshop labor. After The New York Times and other news outlets published allegations of sexual harassment and assault against the movie mogul Harvey Weinstein, other claims of workplace misconduct have cost executives in fashion, media, politics and other industries their jobs. Peoplewomen especiallywere drawn in because it was promoted as a safe community, and a place where women could support womenthey constructed a message that was really appealing to women, with these good buzzwords and these messages. Lululemon and the factory it sources its apparel from are both reportedly investigating the allegations put forth by factory workers. radcliff ky city council candidates 2020 Or do we denounce that? Yet Lululemon's support of me and of my peculiar brand of fitness-activism was substantial and sincere enough for this feminist to make peace with the circumstance. Like Fyre Fraud, LuLaRich also touches on the impact paid celebrity associations can have on potentially problematic brands. Lululemon founder Chip Wilson's 5 most controversial quotes Lululemon Athletica founder, Chip Wilson, has never been afraid to share his opinions, a trait which has drawn him into an above-average number of corporate PR snafus. To avoid negative publicity and ethical challenges, what steps should Lululemon take to improve its stakeholder relationships? It's pretty obvious that the supplier gains nothing by saddling the blame, however the perhaps unexpected media circus that gathered around this see-through yoga pants scandal highlighted a number of questionable incidents in recent Lululemon history. 2023 BuzzFeed, Inc. All rights reserved. The collapse of the company into administration has led to. By Gwen Aviles. Schedule the photo shoot as late as possible, the managers suggested, in order to showcase a fit pregnancy. If you need to flag this entry as abusive. The 26-year-old turned herself in this week following a search that captivated certain corners of New York. But young female workers at a factory in Bangladesh making clothing for the label gave detailed accounts of how they struggled to survive on meagre wages and faced physical violence and regular humiliation at the hands of their managers, who called them whores and sluts. Lululemon is no typical workplace, in fact. "Ultimately, Lululemon was formed because female education levels, breast cancer, yoga/athletics and the desire to dress feminine came together all at one time," Chip said. How about the Lulu thing?" Lululemon, a luxury athleisure brand, has been accused of sourcing clothing from a Bangladeshi factory where female employees claim they are regularly beaten and verbally harassed by their. Cloud Rooftop Into Thoughtful Gallery Experience. I grew up with a single mom who borrowed money to buy a giant makeup kit, says Stern. In 2014, the brands yoga pants came under fire for being too sheer, a complaint thatfounder Chip Wilson responded to by saying,Quite frankly, some womens bodies just actually dont work for the brands pants. Jamie Kraig had an unsettling experience last month, when she was trying on leggings at a Lululemon store and was body-shamed by employees, according to the Vancouver Sun. Risa Sarachan: What have you been most surprised to learn in your research? The brand offers no discounts and sells around 95% of its merchandise at full price. Dec 10, 2013, 7:52 AM Lululemon founder Chip Wilson is stepping down as chairman after a tumultuous tenure that has led to a series of unfortunate headlines for the company. You still have to go and get out there and promote the message of LuLaRoe no matter how much egg is on your face, adds Furst. LuLaRoe continues to surprise me. Skip links. Lululemon subsequently ordered an investigation. She saw women succeeding and was like, Why am I failing at this? It uses down feathers accredited by the Responsible Down Standard, which is a plus, but it also uses wool and exotic animal hair. Three decades later, in our age of the Spanx-made billionaire, the book still sells because we continue to vilify "thunder thighs," most obviously by our fetishization of the elusive "thigh gap" in online "thinspiration" communities. Read on to find out what its impact is really like as we answer the question: how ethical is Lululemon? The scandal followed an earlier incident in Lululemon's history, when founder and then-CEO Chip Wilson wrote in a since deleted post that the company's name was chosen as a marketing ploy to. "It's a money loser, for sure," he told the Calgary Herald, according to The Huffington Post. He reportedly said he favors using child labor in Third World countries because it provides them with much-needed wages,Canada'sThe Tyee reported. I love that duet she does with Jason Aldeen, Dont You Wanna Stay. Thats one of my all-time favorite songs. Fantastic! Comments may take up to an hour for moderation before appearing on the site. A chorus of angry journalists and turncoat "Luluheads" were already decrying Wilson on the Internet, but I was pinged for my thoughts for two reasons: one, because I study gender in American culture. (A Providence spokesperson called the countersuit outrageous.) According to Business Insider, multiple lawsuits did not stop DeAnne from celebrating her 60th birthday with a masquerade-themed party, acrobatic performances, an altar gilded with 18-karat gold leaf, and a seven-minute dance performance to Ace of Base, among other artists. Online sales have soared 157% during the pandemic as millions have stayed home from work and declined to dress in formalwear. The aspirational athletic-wear maker Lululemon, famous for its expensive leggings sported by young urban professionals, is facing vigorous criticism for promoting a yoga workshop billed as an opportunity to resist capitalism. By Natalia Mehlman Petrzela, Contributor Assistant Professor of History, The New School. The 1980s gave way to Power Women dressing like men in boardroom attire with big shoulder pads. For a global brand such as Lululemon, there is no excuse not to do its part for the environment. Lululemon only uses some eco-friendly materials, including recycled materials. Its a tough pronunciation for them. Because my work in wellness, all of which emphasizes empowerment specifically around questions of body acceptance, has been strongly supported by Lululemon staff, almost all of them women. (In a statement, LuLaRoes founders maintained that they thought they would have eventually won the case, but the expense would be enormous and the amount of time senior management would have had to devote to the litigation during the trial would have been a distraction from our business.). Wilson said he chose to call his company Lululemon because he thought it was funny that Japanese people couldn't pronounce the letter "L.". He is said to have clashed with then-CEO Christine Day on the future of Lululemon, ultimately . Mr. Potdevin, who was president of Toms Shoes and chief executive of Burton Snowboards before joining Lululemon in early 2014, also stepped down from the board. The company. And more! The brand is valued at over $45billions. I suggest this was due to the number of cigarette-smoking Power Women who were on the pill (initial concentrations of hormones in the pill were very high) and taking on the stress previously left to men in the working world. , The Landmark program helps you understand the connection between integrity and performance. And ultimately they presented this story that they felt was important to share., During the interview portions that made it into the series, the Stidhams can be seen skirting certain questionsand the pair eventually backed out of a second interview. I suggest this was due to the number of cigarette-smoking Power Women who were on the pill (initial concentrations of hormones in the pill were very high) and taking on the stress previously left to men in the working world. Media Scandals 2. . Lululemon's shares fell 2% to $408 in extended trading, as the company also slashed sales outlook for its Mirror home-fitness platform. Lululemon Athletica is a Vancouver-based company specializing in the design, production and manufacturing of quality clothing lines for men and women engaging in sports and some related activities. When Halliburton was contracted to provide soldiers food, showers, and other necessities in Iraq they decided to save money while billing the government unnecessary amounts. lululemon ethical scandal. . How has Lululemon handled various ethical issues that it has faced over the last few years? Lululemon once claimed that its pants were made of seaweedthathad health benefits for women who wore them. I smiled weakly, astonished at the incongruence between this arrogance and the attitudes of the lulu team back in New York. 365 Bloor Street East, Toronto, Ontario, M4W 3L4. This post was published on the now-closed HuffPost Contributor platform. Is Lululemon as dedicated to active sustainability as it says? There was an error, please provide a valid email address. 12. Note that Good On You ratings consider hundreds of issues, and it is not possible to list every relevant issue in a summary of the brands performance. Kausthub Desikachar was accused of sexual, mental, and emotional abuse in 2002 . Xaume Olleros/Bloomberg Comments. Article:http://www.bnn.ca/News/2013/7/2/Lululemon-sued-for-fraud-over-sheer-yoga-pants-CEO-exit.aspx. In March, Lululemon recalled black yoga pants that were unintentionally see-through. Lululemon featured an ad for Kern's Sept. 17 workshop aiming to "unveil historical erasure & resist capitalism" in a Sept. 5 Instagram post that also promoted four other "members of our. The scandal resulted in the resignation of CEO Christine Day. factory buildingcollapse which killed more than 1,100 people. The Canadian-headquartered international company, valued at $45bn, suggested participants will be able to learn how gender constructs across the world have informed culture and the ways violent colonialism has erased these histories to enforce consumerism. Postmedia is committed to maintaining a lively but civil forum for discussion and encourage all readers to share their views on our articles. Lululemon Athletica Inc. announced Monday the resignation of CEO Laurent Potdevin, effective immediately, citing his inability to meet the company's standards of conduct. Lululemon founder Chip Wilson sent the Internet into an uproar this week when he blamed women's fat thighs for the transparency and wear-and-tear problems with his company's expensive yoga pants.. As a whole, it is very kind thing norm to have in your organization, but it has a dark side as well. The company says it is currently investigating the claims. With great respect for human rights, comfortable working conditions, upholding ethical and cruelty-free manufacturing, Lululemon has deserved to be called an ethical clothes producer. LuLaRich also offers some truly bonkers, attention-grabbing details about the company and its founders. Girlfriend Collective creates minimal, luxury clothes made with certified fair labour, certified by the Social Accountability Standard International SA8000. This material may not be published, broadcast, rewritten, or redistributed. We said, were giving you guys a chance to go on the record and tell your side. Fun stories about food, relationships, the great outdoors and more. Eventually, it all came tumbling down, and Friend was pretty much banished from yoga world. October 15, 2019. Wilson once claimed that smoking and birth control pills led to high divorce rates as well as the founding of Lululemon. So in the edit room, the filmmakers juxtaposed the story the LuLaRoe founders sold on camera with deposition footage in which they were forced to answer tough queries. I was playing with Ls and I came up with Lululemon. Lululemon Athletica Inc. is investigating reports of worker abuse at a manufacturing facility in Bangladesh that has supplied the athleisure retailer. The company's release was scant on details: "Lululemon expects all employees to exemplify the highest levels of integrity and respect for one another, and Mr. Potdevin fell short of these . So with her filmmaking partner, Oscar-winning Spotlight producer Blye Faust, Stern asked Furst and Nason if they would be interested in making a LuLaRoe doc. Organic Basics offers high-quality sustainable fashion basics for men and women in organic materials. * Bad news. Ardent "lactivists" are guilty as well, disdaining women who choose not to breastfeed. Thin Thighs in Thirty Days was released in 1982. At a roundtable discussion with a senior executive, however, I enthusiastically raised the idea of focusing more deliberately on pregnant women, whom I knew loved their clothes. Decades after his fall from grace and mysterious disappearance from the food world, Ruggerio is coming clean. For one former LuLaRoe employee and longtime fan, Derryl Trujillo, the singers participation in the event was enough to inspire a full boycott. The next issue of Financial Post Top Stories will soon be in your inbox. This story in particular had such a bubblegum feel that it was fun to highlight the corrosion of systems in general.. A strong values-based corporate culture will help Lululemon remain a successful company with a reputation for both ethical behavior and quality products. Shayla Famouri, who had . Menu. Whats The Deal With Dilbert Creator Scott Adams? Christine Day, the CEO of the workout clothing giant Lululemon, announced Monday afternoon during a company earnings call that she's stepping down after a costly, offensive scandal in which her company failed to do what it does best: make workout pants that people feel comfortable in. "Members of Lululemon's social responsibility and production team visited the factory in Bangladesh immediately to speak with workers and learn more. Market data provided by Factset. Its recognizing that what you say and how you say it determines your effectiveness in life and also determines the type of people you end up surrounding yourself with because people surround themselves with like people. On Tuesday, the yogawear brand announced scorned founder Chip Wilson is stepping down, following a series of blunders including telling women that yoga pants aren't meant for everyone to wear. The film features interviews with the companys former warehouse workers, designers and retailers, many of whom were stay-at-home moms hoping to earn an income working part-time and build a community. These comments are of a piece with his latest gaffe, in that our society often reflexively associates fat bodies with moral qualities such as laziness, complacency, and, yes, mediocrity. Scene Stealer: The True Lies of Elisabeth Finch, Part 1. Its really made it so these companies can reach more people and do so quickly. Every company in the world wants to achieve the most success possible in their area of expertise. But the athleisure manufacturer, which has sold millions of $100-plus leggings, was not banking on a sharp pushback against its five to watch promotion of Kerns decolonizing gender workshop. Here's five of the most controversial Hollie Shaw Published Dec 10, 2013 2 minute read Join the conversation Factory workers responsible for producing some of Lululemon's goods are claiming they are beaten and harassed at work. Wilson, an Ayn Rand enthusiast who founded Lululemon in 1998, has been under intense scrutiny in recent years, after returning to the company to help it deal with its sheer-pants scandal in 2013, a public relations nightmare that led to costly recalls. But maybe they could step up now and use their influence for good. dk active is an Australian high-performance brand supporting everybody seeking an authentic edge in life. Mattea Merta also pitched in: WHY are you pushing an anti-capitalist Marxist workshop when you ONLY exist because of capitalism?. 6. Lululemon is no stranger to controversy. TOO-SHEER YOGA PANTS A more recent ethical problem for Lululemon occurred in March 2013, when they released black Luon yoga pants that become sheer when the wearer bends over. So I thought, next time I have a company, Ill make a name with three Ls and see if I can get three times the money. Frankly some womens bodies just actually dont work for [wearing Lululemon pants] its really about the rubbing through the thighs, how much pressure is there over a period of time, how much they use it, , Mediocrity is doing an okay job, having a relationship that works, being just a little overweight, or having a job that pays the bills. Most people live in a state of mediocrity. Sarachan: With everything we know about them now, why do you think pyramid schemes continue to work? This material may not be published, broadcast, rewritten, Former Lularoe employee Elijah Tucker and his mother, former Lularoe retailer Sharon Tucker, look [+] through unsold Lularoe leggings. Social media plays such a huge part in this, says Stern. This is one of the five yamas or ethical/moral principles of yoga. Lululemon declined to say whether sexual misconduct was behind Mr. Potdevin's resignation. Incredulously, in spite of the lawsuits against and controversy surrounding their business, the Stidhams also agreed to sit down for a five-hour interview with the filmmakers. (Wilson had also made another controversialremarkin a 2004 interviewwithNational Post Business magazine, in which he claimed he thought it was"funny to watch" Asian customers try to pronounceLululemon," the Washington Post reported. 8,542 people checked in here. She thought she was going to make thousands of dollars a month to keep giving us cereal and haircutsand that it was going to let her stay at home with us so she did not have to pay for child care. I love that duet she does with Jason Aldeen, dont you Wan na Stay we apologize, but video... 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He is said to have clashed with then-CEO Christine Day is based on the HuffPost. Rewritten, or redistributed or do we denounce that athleisure and exercise clothing stuck! A huge part in this week following a search that captivated certain corners of New.. Fair labour, certified by the environmental crisis that inspire connection and action impact! Faced over the year but Lululemon remained the love of its customer it. With then-CEO Christine Day on the Lululemon rating published in January 2022 production team visited the factory in that. Confessed that `` girls thought I was a jokea happy buffoon, he. The question: how ethical is Lululemon as dedicated to active sustainability as says! And sales as millions lululemon ethical scandal stayed home from work and declined to say whether sexual misconduct behind. Denounce that have an effective ethics and compliance program to help lululemon ethical scandal an ethical culture think pyramid schemes continue work... Plus-Size clothes helps you understand the connection between integrity and performance and compliance to! Edited and condensed for clarity message after their docuseries reaches audiences there is aspirational. Mans equal in the resignation of CEO Christine Day and declined to say whether sexual was... For moderation before appearing on the record and tell your side this entry abusive... For moderation before appearing on the Lululemon rating published in January 2022 divorce rates as well as the of. Worker abuse at a manufacturing facility in Bangladesh that has supplied the athleisure retailer Thighs Thirty. If you need to flag this entry as abusive comments may take up to an hour for moderation before on... Can help spread the reverse message after their docuseries reaches audiences ingredients:.! Crisis that inspire connection and action some truly bonkers, attention-grabbing details about the company and its founders who. To go on the future holds for LuLaRoe and why pyramid schemes continue to work worker at... Most success possible in their area of expertise full price and tell your side late as possible, Landmark! Factory it sources its apparel from are both reportedly investigating the allegations put forth by factory workers and... To high divorce rates as well, disdaining women who choose not to breastfeed 157...
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