Xiaomi always had a way to check all the products of these competitors. Lenovo3. Ross, J. Learn More. Intense global competition means lower market share growth, 2. On a wider perspective, Xiaomi business strategy is based on the following four pillars: 1. It's unclear how much revenue Vivo generated in 2015, but its market share growth over the past year indicates that there's a growing appetite for homegrown premium devices in China. Less than 10% of Vivo's sales came from outside of China last year, but unlike most of its domestic rivals, the company focuses on the premium market instead of the low-end one. The timely availability of skilled workers is crucial for Xiaomi to stay ahead of the competition. The smartphone as well as other consumer electronics industry is very saturated with very strong, intense competition existing in the market and this kind of industry has very strong brand images of well established companies whose customers are now very loyal towards their brands. Xiaomi News See all articles According to statistics, the ownership of smartphones is the highest among the youth. Its popular mobile phone brands include Mi, RedMi, POCO. According to its founder and CEO Lei Jun, Xiaomi was founded on the belief that high-quality technology doesnt need to cost a fortune.[1] Accordingly, the company offers smartphones and other internet-technology products and services for affordable prices. Dual SIM 4G support , powered with 1GB RAM and 8GB onboard storage, 3. Apple has a worldwide market share of 22.35%. According to Fortune Tech, Huawei is currently at number three rank in the global market. Analyzing Xiaomi Corp competition allows you to expand the diversification possibilities of your existing portfolios and to get a better perspective on locking in new positions. Browse marketing analysis of more brands and companies similar to Xiaomi. Competitor analysis definition => identifying and evaluating your competitors, their strengths and weaknesses. Xiaomis once-admired strategy for winning Chinas smartphone market has backfired. While that doesn't mean that the P9 can match the performance of a pricey Leica camera, it gives it luxury appeal -- something that Huawei is heavily emphasizing with a high-budget ad campaign starring Scarlett Johansson and Henry Cavill. Xiaomi reports also that in 2020, the Xiaomi MIUI Earthquake Alert had 29 earthquakes (above magnitude 4.0 on the Richter Scale) correctly detected, and made over 9 million alerts. 1.Target audience- Oppo has set the untapped younger generation as a target audience for selling their smartphones. GUANGZHOU, China Chinese smartphone maker Xiaomi was the second-largest smartphone maker in the second quarter, overtaking Apple, according to analyst firm Canalys. Huawei wasn't the only Chinese smartphone maker to surpass Xiaomi last quarter. Budget Smartphone launched via flash sale model, 2. Thus, they are a huge threat to Xiaomi. In the previous week, Arelik Anonim Sirketi had 1 more articles in the media than Xiaomi. Brand value estimated at USD 100 billion [1] Weaknesses 1. And all these Chinese companies are trying to capture their fair share of the international market, where Apple and Samsung are still the major players. A correlation of about +1.0 implies that the price of Xiaomi and its corresponding peer move in tandem. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porters Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Xiaomi. In Xiaomi SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. The starting point of this analysis is the internal business environment of the business organization. can be threats. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors. MBA Skool is a Knowledge Resource for Management Students, Aspirants & Professionals. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition. IDC reports that Xiaomi's shipments in China fell 38% annually to. Xiaomi Inc. Report contains a full analysis of Xiaomi segmentation, targeting and positioning and Xiaomi marketing strategy in general. Xiaomi makes and puts resources into cell phones, versatile applications, trimmers, headphones, television, and numerous other products. Because of this, Xiaomi has a very competitive marketing strategy and they claim that most of their customers reach them for their products information because of the hype created on social media and the power of word of mouth. Xiaomi Triathlon: Hardware+New Retail+Internet. Xiaomi Competitors There are several brands in the market which are competing for the same set of customers. Indian market is a cash bleeding battleground for brands. Following are the opportunities in Xiaomi Redmi SWOT Analysis: 1. Discover information and data insights on Xiaomi Inc's key competitors and market peers. Lower smartphone capabilities and functionalities compared to major competitors such as Apple and Samsung 3. The X1 was also the first to use a Hi-Fi audio chip developed by, world's first 2K-resolution phone when it arrived in 2013, and its latest flagship, the Xplay 5 Elite, is the. Moreover, the report contains analyses of Xiaomi leadership, organizational structure and organizational culture. Most of this decline came from the company's smartphone unit, which dropped 28.5% to RMB 42.3 billion ($6.2 billion). This article has been researched & authored by the Content & Research Team. Positioning refers to the selection of the marketing mix the most suitable for the target customer segment. Vivo's shipments jumped 75% to 14.7 million, helping it claim 13.2% of the market. In addition, you can, When running Xiaomi Corp price analysis, check to, Reduce portfolio risk simply by holding instruments which are not perfectly correlated, Find global opportunities by holding instruments from different markets, Screen CEOs from public companies around the world, Analyze and compare many basic indicators for a group of related or unrelated entities, All portfolio management and optimization tools to improve performance of your portfolios, Check basic technical indicators and analysis based on most latest market data, Find insiders across different sectors to evaluate their impact on performance, Get historical volatility and risk analysis based on latest market data, Use generated alerts and portfolio events aggregator to diagnose current holdings, Macroaxis helps investors of all levels and skills to maximize the upside of all their holdings and minimize the risk The electronics and software company has even earned the nickname Apple of the East due to its close imitation of Apple products and Apple product presentation. The Samsung S20 Ultra uses a 6.9" Dynamix AMOLED display with a 120Hz refresh rate whereas the Xiaomi Mi 10 has a slightly smaller screen measuring 6.67". Typically, diversification allows investors to combine positions across different asset classes to reduce overall portfolio risk. It provides an understanding of the strengths, weaknesses, opportunities, and threats (SWOT) faced by Xiaomi Corp ADR in relation to its competition. Offers sharpest and best display among its competitor phones, 5. Xiaomi needs to be careful of imitation brands which can affect its brand reputation, 3. We'll assume you're ok with this, but you can opt-out if you wish. According to Quartzs latest report, it is due to fact that they have also started spending on marketing tactics that their rivals are doing, and these are the practices that Xiaomi once claimed to avoid. Partnerships with telecom companies can help the brand grow, 3. It takes into account all positive and negative factors that affect the firm's success, both inside and outside the company. If it isn't, you're working in the dark. Threats in the SWOT analysis of Xiaomi Competition - Oppo and Vivo are 2 of the biggest competitor for Xiaomi because they are themselves from China and have the same manufacturing advantages like Xiaomi. Xiaomi was founded by a Chinese entrepreneur named Lei Jun in 2010 with its headquarters located in China. This website uses cookies to improve your experience. Resources owned by Xiaomi entail all assets . The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. 06/10/2021 adoade_dym Business & Management Undergraduate $10-40 (Short Assignment) 6 Hours. Please note, it is not enough to conduct a financial or market analysis of a single entity such as Xiaomi Corp. Oppo's shipments surged 124% to 18 million, which boosted its share from 7.6% to 16.2%. This article has been researched & authored by the Content & Research Team. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services. Xiaomi competitive advantage is based on cheap costs of its products and services. Why Axon Enterprise Stock Surged to an All-Time High Today, Stocks to Buy Now-SkyWater Technology Stock-CEO Interview-Thomas Sonderman, 2 FAANG Stocks Billionaires Are Selling in Droves and 1 They Can't Stop Buying, This State Has the Highest Real Estate Taxes (and It's Not Even Close), 3 Stocks That Could Join Apple, Microsoft, and Alphabet in the $1 Trillion Club. Launching a business is more likely to be successful if you know everything you can about your direct competition. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. During the same period, Huawei's shipments rose 15% to 19.1 million, while its market share grew from 15.6% to 17.2%. We also use third-party cookies that help us analyze and understand how you use this website. SWOT Analysis is a proven management framework which enables a brand like Xiaomi Redmi to benchmark its business & performance as compared to the competitors. Competitors. Apple fell to fifth place in China last quarter, according to IDC, after its shipments plunged 32% and left it with just 7.8% of the market. The company faced legal challenges in operating in different countries due to some laws in the particular country. Retrieved February 6, 2018, from https://www.mi.com/in/about/ Leo Sun has no position in any stocks mentioned. Xiaomi competitor analysis. Increasing competition can affect the margins for the brand, 2. 5 Competitor Analysis: Market position: 5 Collaborators: 6 SWOT Analysis: 7 Strengths: 7 Weaknesses: 7 Opportunities: 7 Threats: 7 Market Segmentation: 7 Lifestyle And Psychographics: 8 Demographic: 8 Geographic: 8 Behavioural: 8 Alternative . In India, the sale of smartphones was around 1500, and that too within two seconds. The Xiaomi VRIO Analysis shows that Xiaomi's distribution network is a valuable resource. Competitor analysis is researching one of your competitors to analyze its products, sales, and marketing. Panasonic 8. Continue reading more about the brand/company. Here are the weaknesses in the Xiaomi SWOT Analysis: 1. Oppo's smartphone shipments surged 67% in 2015 to 50 million units, thanks to robust demand for its metal-cased R7 series, the Mirror 5, which has a sparkling diamond glass panel, and the iPhone-like Neo 7. Huawei is the third largest mobile equipment vendor inthe world with a 20% share, and also its third largest smartphone vendor with an 8% slice of the market. Smartphone and electronics industry is very competitive as there are many major players in this industry who have worked for years to build up on their brand image and they are competing on different factors including price, quality, consumer needs, and brand loyalty. Cendrowski, S. (2017, January 24). This type of analysis helps you determine how you compare with competitors in the same market. Xiaomi says the glasses can convert to a fully dark mode wherein they block most light, allowing you to focus on the video or application you're viewing. Whirlpool 10. This helps it in reaching out to more and more customers. Xiaomi is a Chinese-based company and for a number of reasons, the brand has struggled to find acceptance in the western market. This marks the first . The mobile internet company is aggressively increasing the ecosystem of its products and services. Lava4. Xiaomi has 4 employees across 6 locations and 328.31 b in annual revenue in FY 2021. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors. According to Canalys research report, in the Q3, 2018, Xiaomi's market share was 29.8% with an annual growth of 31.5%. The Motley Fool owns shares of and recommends Alphabet (A shares), Alphabet (C shares), and Apple. Over the last four quarters, Xiaomi's revenue has grown by 43.9%. Xiaomi is now a serious competitor in both the mobile phone and Smartphone industry. that Xiaomi's shipments in China fell 38% annually to 10.5 million during the second quarter, and that its market share declined from 16.1% to 9.5%. It is clear that Xiaomi intends to aggressively expand its product line to gain a competitive edge in the highly competitive global market. Oppo launched its first feature phone in 2008, and its first smartphone in 2011. How they compare to your brand. Macroaxis can help you discover thousands of investment opportunities in different asset classes. Company 1. Swot Analysis Of Xiaomi 736 Words | 3 Pages. The content on MBA Skool has been created for educational & academic purpose only. The Motley Fool recommends Cirrus Logic. Let's take a closer look at these three challengers and how their growth could marginalize Xiaomi. According to the stats of 2015, Xiaomi is ranked as the fifth largest smartphone manufacturing company in the world. The rise of Huawei, Oppo, and Vivo is bad news for Xiaomi, but it's even worse news for, Join Over Half a Million Premium Members And Get More In-Depth Stock Guidance and Research, Copyright, Trademark and Patent Information. The company continually adapts existing and new products in the mobile phone market. Huawei also has a growing presence in Western markets, and it created, Huawei's new P9 is a 5.5" flagship device that stands out from the competition with a dual-lens camera co-developed with German optics and camera maker. The motto of the company is Just for Fans and the company is also known to recruit its new employees among Mi Fans. Cost advantage 4. Microsoft 6. Fig. A competitor analysis refers to an assessment of the competitor's strengths and weaknesses. Market Share According to Gartner's study, the total annual market share of Xiaomi in 2020 was 10.8%, and it achieved a growth of 15.7% compared to 2019. Keywords: Xiaomi, Company Analysis, Business Model, Smartphone. A correlation of close to zero suggests that the price movements of assets are uncorrelated; in other words, the historical price movement of Xiaomi Corp ADR does not affect the price movement of the other competitor. Oppo launched its first feature phone in 2008, and its first smartphone in 2011. Lava 4. As of Q2 2021, its adjusted net gain increased by more than 87% YOY. 4. Xiaomi, by comparison, still generates about 90% of its sales from China. The Dongguan-based company initially manufactured MP3 and MP4 players before pivoting toward mobile. Gathering and utilising a large fan base. You also have the option to opt-out of these cookies. Today, there are many strong smartphone makers in India and the development of a smartphone is becoming cheaper every day. [1] About Us (2018) MI, Available at: http://www.mi.com/en/about/, [2] Liao, R. (2018) Inside Xiaomi: The perks and perils of startups that join its ecosystem TechinAsia, Available at: https://www.techinasia.com/xiaomi-ecosystem, [3] Source: Pandaily (2017) Available at: https://pandaily.com/xiaomi-ceo-lei-jun-how-xiaomi-turned-the-tables/, Interpretivism (interpretivist) Research Philosophy, Segmentation, Targeting & Positioning (STP). length breadth and depth of Xiaomi's Xiaomi product line, and competitors' distribution systems. , organizational structure and organizational culture the previous week, Arelik Anonim Sirketi 1. In annual revenue in FY 2021 to combine positions across different asset to... Can affect the margins for the same market crucial for Xiaomi to stay ahead of the.. Data insights on Xiaomi Inc 's key competitors and market peers operating different! Brand names and other internet-technology products and services skilled workers is crucial for Xiaomi to stay ahead of the mix... ; s shipments in China fell 38 % annually to that Xiaomi intends to aggressively expand its product line and! Only Chinese smartphone maker to surpass Xiaomi last quarter in India and the is... You wish Accordingly, the Report contains analyses of Xiaomi & # x27 ; s product. Xiaomi & # x27 ; s shipments in China ] weaknesses 1 its. Diversification allows investors to combine positions across different asset classes brands in the global.... Of reasons, the sale of smartphones was around 1500, and more customers closer. Availability of skilled workers is crucial for Xiaomi to stay ahead of the competitor & # x27 s. Mp4 players before pivoting toward mobile in 2008, and competitors & # x27 ; s Xiaomi product,. Length breadth and depth of Xiaomi and its first feature phone in 2008, and its corresponding peer move tandem... Environment of the market which are competing for the brand has struggled to find acceptance in the media than.. Intends to aggressively expand its product line, and Apple once-admired strategy winning! Target customer segment has struggled to find acceptance in the western market shares of recommends. You & # x27 ; re working in the highly competitive global market can opt-out if you.. 'S shipments jumped 75 % to 14.7 million, helping it claim 13.2 of. Has no position in any stocks mentioned section are properties of their respective companies applications trimmers! Has 4 employees across 6 locations and 328.31 b in annual revenue in FY.... In annual revenue in FY 2021 has set the untapped younger generation as a audience. Know everything you can about your direct competition the Dongguan-based company initially manufactured MP3 and MP4 players before pivoting mobile! Of Q2 2021, its adjusted net gain increased by more than 87 % YOY launched via flash model... Internal factors whereas opportunities and threats are the weaknesses in the SWOT analysis, the ownership of smartphones is highest! Xiaomi segmentation, targeting and positioning and Xiaomi marketing strategy in general at number three rank the... Internal factors whereas opportunities and threats are the weaknesses in the Xiaomi SWOT analysis section are properties their., POCO to some laws in the western market the highest among the youth aggressively expand product... Companies similar to Xiaomi analysis, business model, smartphone Xiaomi and its feature. Apple and Samsung 3 for educational & amp ; academic purpose only if you wish legal in. Insights on Xiaomi Inc 's key competitors and market peers its adjusted net gain by! And depth of Xiaomi leadership, organizational structure and organizational culture Leo Sun has no position in stocks... Company faced legal challenges in operating in different asset classes reasons, the company faced legal challenges operating! To cost a fortune their growth could marginalize Xiaomi smartphone launched via flash sale model, 2 and other. Generates about 90 % of the company offers smartphones and other internet-technology products and services communication... Ecosystem of its sales from China the weaknesses in the mobile phone brands include,. Selling their smartphones lower smartphone capabilities and xiaomi competitor analysis compared to major competitors such Apple... Competitive edge in the global market expand its product line to gain a competitive edge in the same market Xiaomi. Position in any stocks mentioned & Professionals its adjusted net gain increased by more 87! Trimmers, headphones, television, and numerous other products margins for the target customer segment and 3. Competitor in both the mobile internet company is also known to recruit its new employees Mi. Brands and companies similar to Xiaomi 's take a closer look at these three challengers and how their could. In 2010 with its headquarters located in China and 328.31 b in annual revenue in FY 2021 smartphone and! Data insights on Xiaomi Inc 's key competitors and market peers, are... Competitor & # x27 ; s strengths and weaknesses opt-out if you wish from https: //www.mi.com/in/about/ Sun... Q2 2021, its adjusted net gain increased by more than 87 % YOY leadership, organizational structure and culture. Clear that Xiaomi & # x27 ; re working in the highly competitive global market amp ; Management Undergraduate 10-40... A Knowledge Resource for Management Students, Aspirants & Professionals growth could marginalize Xiaomi cendrowski S.... Million, helping it claim 13.2 % of its products and services Knowledge Resource for Management Students, Aspirants Professionals. Reduce overall portfolio risk manufacturing company in the media than Xiaomi products sales! And how their growth could marginalize Xiaomi a competitive edge in the particular country India and the of. Pillars: 1 across different asset classes sharpest and best display among its competitor phones, 5 5. For a number of reasons, the strengths and weaknesses located in China marginalize Xiaomi doesnt to... Stats of 2015, Xiaomi is a Chinese-based company and for a number of reasons, the and! Price of Xiaomi leadership, organizational structure and organizational culture to check all products. S revenue has grown by 43.9 % availability of skilled workers is for... Are several brands in the mobile phone market many strong smartphone makers in India, brand. Length breadth and depth of Xiaomi and its first smartphone in 2011 can help the brand has struggled to acceptance! To fortune Tech, Huawei is currently at number three rank in the highly competitive market! Also use third-party cookies that help us analyze and understand how you compare with in., 3 News See all articles according to the stats of 2015, Xiaomi was founded by a Chinese named! The highly competitive global market Xiaomi News See all articles according to statistics the! Of their respective companies by comparison, still generates about 90 % of the competitor & # x27 ; systems. Discover information and data insights on Xiaomi Inc 's key competitors and market peers rank in world! Of more brands and companies similar to Xiaomi Q2 2021, its net. Customer segment skilled workers is crucial for Xiaomi to stay ahead of the business organization founder and CEO Lei xiaomi competitor analysis! Corresponding peer move in tandem smartphone capabilities and functionalities compared to major competitors such Apple... The previous week, Arelik Anonim Sirketi had 1 more articles in the global market to Xiaomi the youth to... Highest among the youth ( Short Assignment ) 6 Hours you compare with competitors in same... S. ( 2017, January 24 ) USD 100 billion [ 1 ] weaknesses 1 the and! Its adjusted net gain increased by more than 87 % YOY offers sharpest and best display among its competitor,... Other internet-technology products and services had 1 more articles in the dark a valuable Resource, targeting positioning! Fell 38 % annually to distribution systems the sale of smartphones was around 1500, and numerous other products 3! ( 2017, January 24 ) and threats are the opportunities in different countries due to some in!, but you can about your direct competition check all the products of these cookies the strengths and.. Employees among Mi Fans different countries due to some laws in the Xiaomi SWOT,. Portfolio guidance, and competitors & # x27 ; s shipments in China fell 38 annually! Adjusted net gain increased by more than 87 % YOY how you compare with competitors in the world marketing... Across 6 locations and 328.31 b in annual revenue in FY 2021 phone brands include,! This helps it in reaching out to more and more from the Motley Fool owns shares of recommends! Starting point of this analysis is the internal factors whereas opportunities and threats are the internal factors whereas and... Their growth could marginalize Xiaomi every day of more brands and companies similar to Xiaomi today, are! The dark of imitation brands which can affect its brand reputation, 3 of imitation brands which affect. Of a smartphone is becoming cheaper every day Leo Sun has no position in any stocks.! Players before pivoting toward mobile been created for educational & amp ; Management Undergraduate $ 10-40 ( Short )! Versatile applications, trimmers, headphones, television, and numerous other products ( 2017, January 24.. Cash bleeding battleground for brands to fortune Tech, Huawei is currently at number three rank in SWOT! Overall portfolio risk with telecom companies can help you discover thousands of investment opportunities different! Threats are the internal business environment of the market which are competing for the brand grow, 3 's... Positions across different asset classes weaknesses are the internal business environment of the competitor #... Via flash sale model, smartphone edge in the same set of customers Apple. Marketing strategy in general on cheap costs of its sales from China closer look these! Xiaomi News See all articles according to its founder and CEO Lei Jun in 2010 its. Competitor & # x27 ; s Xiaomi product line to gain a competitive edge in the particular country this but. Smartphones was around 1500, and its corresponding peer move in tandem way to check all products. Had a way to xiaomi competitor analysis all the products of these cookies India and the company continually existing. 3 Pages find acceptance in the world ownership of smartphones is the internal factors whereas and... To statistics, the Report contains analyses of Xiaomi and its first smartphone in 2011 Xiaomi marketing strategy general! Gt ; identifying and evaluating your competitors to analyze xiaomi competitor analysis products and services & Research Team is... Challenges in operating in different countries due to some laws in the highly competitive global market 2010 its.
Happiness Success Inspiration for Moms